EXPERIENCE
Association of periOperative Registered Nurses (AORN)
ASSOCIATE MARKETING DIRECTOR, ENTERPRISE CREATIVE & DIGITAL SERVICES [July 2023 – Present]
Leads and mentors a team of web developers and designers responsible for building and maintaining the organization's website, ensuring its visual appeal, user-friendliness, and optimized performance. Develops and implements tactical SEO enhancements to improve search engine rankings and drive organic traffic. Conducts regular website audits to identify areas for improvement and implements impactful changes. Collaborates with cross-functional teams to gather requirements and translate them into technical specifications and design. Monitors website analytics and performance metrics to track progress and report on key performance indicators (KPIs).
ASSOCIATE MARKETING DIRECTOR, ENTERPRISE CREATIVE SERVICES [Jan – July 2023]
Developed and implemented a new project management system to streamline workflows and improve team efficiency. Identify and integrate new technologies to enhance interactivity and engagement across all creative projects. Oversee and increase video production, ensuring high-quality content that aligns with the organization's brand and goals. Lead the design and build of experiential exhibits, creating immersive and impactful experiences for audiences. Focus on user experience by conducting research, gathering feedback, and making data-driven decisions to improve the overall user journey. Mentor and guide a team of creative professionals, fostering a collaborative and innovative work environment.
Led a strategic rebrand initiative by collaborating with stakeholders across the organization including Board of Directors, C-Suite and front-line staff to ensure consistency and adherence to brand guidelines. Developed and implemented a bi-weekly project planning process and facilitated the launch of new company-wide project management software. Integrated brands of acquired subsidiaries to align all collateral, web and digital components. Created and oversaw all strategic approaches for brand and design of the organization’s annual conference – a top 150 conference as rated by TSNN – generating $8 million annual (over 30% of the organization’s revenue). Served as subject matter expert on design applications and processes for the organization. Managed, inspired, and provided direction to the creative team. Collaborated closely with IT on digital
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web related work to ensure seamless integration with back-end platforms.
SENIOR MANAGER, CREATIVE SERVICES [2017 – 2023]
Led a strategic rebrand initiative by collaborating with stakeholders across the organization including Board of Directors, C-Suite and front-line staff to ensure consistency and adherence to brand guidelines. Developed and implemented a bi-weekly project planning process and facilitated the launch of new company-wide project management software. Integrated brands of acquired subsidiaries to align all collateral, web and digital components. Created and oversaw all strategic approaches for brand and design of the organization’s annual conference – a top 150 conference as rated by TSNN – generating $8 million annual (over 30% of the organization’s revenue). Served as subject matter expert on design applications and processes for the organization. Managed, inspired, and provided direction to the creative team. Collaborated closely with IT on digital
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web related work to ensure seamless integration with back-end platforms.
CREATIVE SERVICES MANAGER [2015 – 2017]
Supported AORN’s business objectives by conceptualizing and executing creative solutions to achieve strategic goals for the organization. Enhanced the quality of campaign development by inspiring each team member to utilize their strongest skills while also assisting them in acquiring new ones. Supervised and translated creative vision through the consistent execution of all aspects of design, illustration, photography, and videography, helping to build brand integrity. Chaired the Wellness and Recognition Committee which helped lead to the highest recorded company-wide employee satisfaction score.
Complete Credit Plus
CREATIVE DIRECTOR [2016 – Present]
Actively serves as the trusted expert of the CC+ brand guidelines, ensuring consistency and alignment through all customer touch points. Oversees the design layout and visual impact of marketing materials, products and publications. Develops digital marketing campaigns and manages social media accounts. Prepares high-quality creative content (art, charts and graphics) for proposals and presentations designed to drive new business from current and future clients. Designed and built a responsive and mobile-first website.
Ricoh at AORN
GRAPHIC DESIGN MANAGER [2012 – 2015]
Developed, coached and nurtured a high-performing team that successfully executes sales-driving and brand-extending design campaigns. Established corporate brand standards, built and improved upon internal processes, and directed overall strategic vision. Maximized profitability by managing budgets, developing accurate price quotes, and successfully negotiating vendor contracts. Coordinated all aspects of production, organized and art directed photoshoots, and ensured the timely completion of projects under tight deadlines.
GRAPHIC DESIGNER/MEDICAL ILLUSTRATOR [2010 – 2012]
Successfully managed and coordinated design projects from concept through execution. Facilitated brainstorming and collaborated with internal partners as well as marketers to translate their strategic direction into effective campaign concepts, while consistently meeting deadlines. Created visually interesting graphics for both online and print.
Community College of Aurora
ADJUNCT GRAPHIC DESIGN INSTRUCTOR [2012 – 2014]
Utilized advanced expertise to develop instructional plans that meet course competencies. Promoted academic success by engaging students in the design process. Contributed to a learning culture by integrating professional/life/industry experience into creative projects. Managed the learning environment through keeping of accurate records, submitting grades and other reports on time, and enforcing school/campus academic and attendance policies.
Oldham Studios
ACCOUNT EXECUTIVE [2008 – 2009]
Designed and directed the production of original graphics for trade show and exhibit applications. Supervised complex projects using vendors, managed build teams, and ensured quality and accuracy of performed work. Composed project estimates and assisted with billing processes. Managed large in-house printing using various materials. Maintained all aspects of the company website, including content and design. Developed process templates to aid in streamlining workflow.
Pratt & Whitney
LARGE PRINT COORDINATOR [2007 – 2008]
Educated customers about large print processes. Investigated and executed the best creative solutions to fit customer needs. Supervised in-house printing work and supported outside vendor relationships. Scheduled and supported photographers on photoshoots. Performed quality control checks and assisted with production needs such as printing, framing and graphic design work.